Who We Are

James is an award-winning international speaker and trainer; a professional coach; published author; minister and musician. He's worked in executive roles, been an entrepreneur, and helped tens of thousands of people around the globe UP! essential life and professional skills.

An accomplished public speaker, James is a two-time finalist in the Toastmasters Word Championship of Public Speaking.

James has taught and coached with individuals, entrepreneurs, and leaders in some of the largest organizations like SONY, BART, TikTok, California State University System, ClifBar, EPA, GAP Inc., Genentech, Golden State Warriors, Habitat for Humanity, SSA, and more.

When he's not empowering others to reach their full potential, you can find James playing music, exploring spiritual growth, or enjoying time with family and friends. He's passionate about helping people live meaningful, purpose-driven lives and believes that true success is found in both personal fulfillment and professional excellence.

James L. Jeffley, aka "Rev. UP!"

"My mission is to guide people to lead from a place of higher consciousness—where clarity, compassion, and courage intersect to create lasting impact in both their personal and professional lives." - James Jeffley